Jar Thuraya
About this Exhibition Booth
Jar Thuraya is an inclusive community of women producers specializing in artisanal preserves made from locally sourced ingredients, inspired by the traditional Lebanese mouneh. Each jar tells a story, labeled with the names of the women who crafted it and the region in Lebanon from which it originates. This personal touch not only highlights the artisanal quality of the products but also honors the diverse backgrounds and expertise of the women involved. Dedicated to sustainability, Jar Thuraya uses 100% recycled, plastic-free packaging and has recently transitioned to entirely plant-based, refined sugar-free recipes, making their offerings both healthy and environmentally friendly. The women of Jar Thuraya take immense pride in preserving and adapting traditional recipes, blending time-honored culinary practices with modern, green innovations. With a presence in international markets such as the US, France, Qatar, Australia, and soon the UAE, Jar Thuraya is bringing the authentic flavors of Lebanese cuisine to the world. The initiative has garnered significant recognition, including being featured at the Dubai Expo 2020, winning multiple international awards, and earning accolades for its commitment to cultural and environmental preservation.
The Impact Created
Jar Thuraya is making a profound impact by empowering women across Lebanon through financial security and marketing opportunities, enabling them to showcase their artisanal skills and heritage. By working closely with these women, Jar Thuraya not only supports their creative process but also collaborates to enhance and implement new, innovative recipes that respect and preserve traditional Lebanese culinary practices. The initiative’s commitment to sustainability is evident in its use of 100% recycled materials and the elimination of plastic from its packaging, contributing to zero carbon emissions. Moreover, Jar Thuraya’s dedication to preserving Lebanon’s food and cultural heritage is a cornerstone of its mission. By empowering women to invest in their skills and represent the values of their communities, Jar Thuraya fosters a deep connection between tradition and innovation. This impact extends beyond the borders of Lebanon, as the initiative’s products and values reach international markets, promoting a global appreciation for Lebanese culture and the importance of sustainable practices. Through their work, Jar Thuraya not only supports women economically but also preserves and revitalizes the rich culinary traditions of Lebanon, ensuring they thrive for generations to come.
Photo Gallery
Summary
- Cohort: ylp4 (2018)
- Follow on Instagram
